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The North Carolina Craft Beverage Museum creates an educational space that not only preserves but interprets our state’s craft beverage story. The Board of Directors and Advisors along with staff and volunteers create and implement educational exhibitions, programs, and special events that celebrate North Carolina beverages and their role in building and defining our local, state, and national community.

As one of the most recognized and respected hubs of the craft beer industry, the home of Pepsi and Cheerwine, and the once self-proclaimed “Moonshine Capital of the World,” the state of North Carolina deserves a space to highlight this groundbreaking history and vibrant culture. Utilizing stories of the past and present the museum highlights our state’s oldest beverages including, beer, wine, soda, cider, spirits, tea, sake, and kombucha. Through an immersive museum experience, we emphasize the power of the craft beverage to build community and its important role as an ongoing cultural and social influence.

The museum partners with local beverage producers to create these interpretive spaces that connect our state’s rich history to the products that are produced and sold today. The museum “Archives,” a collection of tasting rooms and taprooms across the state, is unique because it is a fully immersive educational experience. While most museums engage the visitor through site, sound, or even smell and touch, this museum encourages tasting. Visitors learn about North Carolina’s food and beverage narrative as they literally consume history in the making. In addition, these spaces are interdisciplinary, incorporating not just historical topics, but science, technology, engineering, art, and math.